Right on the heals of the Seattle Mariners season tickets we were asked to take a look at the Miami Dolphins season ticket package. While digging around in the creative process, we found this fun and intelligent solution that inspired an advertising campaign, social web presence, banner ads, TV and more.
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THE WEB INITIATIVE WAS A FIRST FOR THE DOLPHINS. WE AIMED TO PERMEATE THE BRAND MESSAGE WITH BANNERS AND CREATE A SITE WHERE FINS FANS COULD SHARE THEIR MEDIA WITH EACH ANOTHER—A SORT OF AN EARLY SOCIAL MEDIA.
In 2007, The Dolphins traveled “across the pond” to play a historic, first-ever, American football game against the New York Giants at Wembley Stadium in London, England. We put together promotional design and ad pieces within our campaign to promote this wildly successful event.
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