hhgregg did a lot of print, a lot. They also sold a lot of electronics, especially TVs before big sporting events. To the right is an ad that's an amalgam of sports, sales promotion and print advertising.
In an ever-changing digital age, electronics evolve in a blur and hhgregg had a retail facing presence that needed to reflect that. A lot of work was done with hhgregg—small visual evolutions and heavy broadcast revolutions to help launch them into the mega, big box and modern age of retail.
STADIUM AND BEYOND
We were tasked to come up with a stadium entrance area for hhgregg after another firm lost its way. The project was fast, fun and spawned an ad campaign along the way. To the right are a couple of shots of the entrance, including a giant Colts seating area, massive helmet with flat panel TVs integrated, goal post padding and more. Below are a few of the wall panels that were installed throughout the stadium. These panels became an integrated ad campaign.
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